Dobropark Dobryk AI Guide
Building an Instagram page for the park's AI assistant: character development, visual style, bot testing, and community launch.
Service + Emotion
Not just a bot—a character that makes the park feel closer and easier to understand for visitors.
Goals
- Improve the park's service level through a convenient AI assistant.
- Create dedicated communication for the Dobryk character.
- Launch an Instagram page from scratch and establish a visual style.
- Increase service monetization and audience engagement.
What We Did
- Developed the park's mascot character—Dobryk the dog—together with the team.
- Built an Instagram page from scratch: concept, content pillars, and visual style.
- Tested the Telegram bot and improved the user experience.
- Launched regular posting and communication around the world of floristry.
- Prepared a collaboration with Dobropark and a giveaway to drive audience growth.
Results
- Nearly 400 followers in the first weeks of active posting.
- Over 1,000 active Telegram bot users.
- Dobryk became the symbol of the park and a virtual guide for guests.
- A community formed around the service—people who value nature and technology.
AI
An assistant that explains, recommends, and makes the park experience interactive.
1000+
Active Telegram bot users after launch.
Brand Hero
Dobryk became the emotional face of the digital product.