Back

Beauty Salon (Netherlands)

Instagram management + launch of a private WhatsApp community

Case Study: Beauty Salon in the Netherlands — Polegaeva Agency

Objectives

  • Fully outsource social media management
  • Implement a premium, expert visual identity
  • Showcase services and build audience trust
  • Launch a private community to boost loyalty and drive sales
Objectives — Dualista beauty salon Instagram profile

What We Did

  • Optimised the Instagram profile: bio, Highlights, and profile grid
  • Rolled out a consistent content plan focused on Reels and carousel posts
  • Prepared shoot scripts and production guidelines
  • Launched a private WhatsApp community with member-only exclusives
  • Key differentiator — a distinctive “dualista” brand voice used in Reel voiceovers
What we did — Dualista Instagram content examples

Results

  • Views: from ~30,000 → 170,000+ per month
  • Stable inbound lead flow
  • High-priority master roles filled directly via the Instagram page

170k+

Monthly views after systematic content work.

WhatsApp

A private community for loyalty, repeat sales, and close client contact.

Hiring

High-priority master roles filled directly via Instagram.

Results — Instagram analytics for Dualista

Visual

Premium, expert visual identity across Reels, Stories, and the profile grid.

Visual — Dualista Instagram Stories and brand identity
If you're opening a salon or working in the beauty industry — we'll help you build a recognizable brand and a consistent flow of clients.

Want the same profile packaging and a private community for your business?

Send us a DM.

Message Us on Instagram